EFTA Secretariat highlights market opportunities in free trade agreements

The session brought together over 130 local business leaders and provided valuable insights into market access strategies and regulatory considerations for international trade.

Presentations explored key economic trends, regulatory frameworks and the role of free trade agreements in supporting internationalisation. The EFTA Secretariat shared how FTAs serve as comprehensive partnership agreements, require rigorous implementation to maximise their benefits, and help businesses access new markets by reducing trade barriers and offering preferential conditions. 

The EFTA Secretariat also emphasised the importance of leveraging these agreements to enhance competitiveness and navigate global trade challenges, including through dedicated SME chapters, such as in agreements with Chile and Thailand. 

For more information on how EFTA’s FTAs benefit SMEs, visit the SME Information Hub.

¹Event organised in partnership with the Canton of Geneva, CCIG, BDO, Deloitte, EY, KPMG, PwC, Bilan and Entreprise romande.