EEA EFTA Comment on Audiovisual Media Services

Published 10-05-2017
An EEA EFTA comment on the European Commission’s on Audiovisual Media Services was submitted on 10 May 2017
On 10 May, Iceland, Liechtenstein and Norway submitted a joint EEA EFTA comment on the European Commission’s proposal for a directive amending Directive 2010/13/EU on Audiovisual Media Services
The EEA EFTA States welcome the European Commission’s proposal, which modernises the European legal framework on Audiovisual Media Service to reflect changes in the market, consumption and technology. 
Whilst the EEA EFTA States recognise the importance of the country of origin principle they also acknowledge that there are several challenges related to it. The possibilities for an individual Member State to derogate from the principle are strict and can undermine national policies on issues of general public interest, such as the margins within which it may take measures according to national regulation of gambling, health policy and other areas where the EEA EFTA States wish to protect their national policies.
For this reason, the EEA EFTA States propose changes to the Directive, in order to efficiently maintain national policies of public interest relating to gambling and alcohol.
The EEA EFTA States propose the following changes to the Directive: 
- All forms of gambling advertising and marketing for gambling services should be excluded from the scope of the Directive.
- The grounds for derogation set out in Article 3 (2) (c) are an important step towards sufficiently ensuring public health considerations, but should be strengthened by removing the phrase “serious and grave risk”.
- The Directive should recognise the importance of Member States regulating and limiting alcohol advertising. The minimum rules regulating alcohol advertising should be strengthened, especially to ensure the sufficient protection of children and vulnerable people.
- Article 9 (2) should be strengthened to provide greater protection of children regarding marketing/advertising of products high in saturated fats, trans-fatty acids, salt and free sugars.
- On-demand services should be obliged to reserve a share of at least 30% for European works in their catalogues and to ensure adequate prominence of such works. 
The EEA EFTA Comment is available here

What is an EEA EFTA Comment?

One of the ways in which the EEA EFTA States participate in shaping EU legislation is by submitting comments on important policy issues. A typical EEA EFTA Comment provides brief commentary and suggestions regarding Commission initiatives such as green papers or legislative proposals. The comments are endorsed by the Standing Committee of the EFTA States and officially noted by the EEA Joint Committee, after they have been sent to the relevant services in the Commission, the European Parliament and/or the Council.

More EEA EFTA Comments are available here


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