The fourth programme, MEDIA 2007, started on 1 January 2007 and will last until 2013. MEDIA 2007 is continuing the work of MEDIA Plus. It also includes the MEDIA Training Programme for professionals in the European audiovisual industry. The aim is to enhance the level of competence, strengthen the pre-production phases, stimulate the marketing and distribution of European films, television programmes and multimedia productions and build up new networks and industrial infrastructures.
The objectives of the programme are to:
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Preserve and enhance European cultural and linguistic diversity and its cinematographic and audiovisual heritage, guarantee its accessibility to the public and promote intercultural dialogue;
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Increase the circulation and viewers of European audiovisual works in and outside the European Union, including greater cooperation between players; and
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Strengthen the competitiveness of the European audiovisual sector within the framework of an open and competitive European market favourable to employment, including promoting links between audiovisual professionals.
In order to achieve these objectives, MEDIA 2007 supports professional training (screenwriting, management and new technologies), project development (single projects and state funding) and the distribution and promotion of European audiovisual works including support for cinematographic festivals. It also supports pilot projects to ensure that the programme adjusts to market developments.
It is important to note, however, that the programme supports upstream and downstream audiovisual production and pilot projects, but does not support the manufacture of audiovisual products.
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